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Suncoast Pasco News
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Business lights up for Christmas
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Published: December 3, 2008
NEW PORT RICHEY - If the Grinch stole your Christmas lights or you don't have time to decorate the exterior of your house or business for the holidays, then Deck the Lights has the solution for you.
The start-up business is the brain child of Wendy Gedaro. Recognizing the popularity of holiday lighting and the fact that most people don't have the time to decorate, she started researching the area marketplace to see if there were any businesses offering home lighting services.
She discovered that the only businesses offering similar services are in Pinellas and Hillsborough counties.
Deck the Lights caters to those who either don't have the time to decorate or the ability to decorate. With a background in department store merchandising, Gedaro felt the time was right.
"I developed the business based around lighting," she said and added "specifically LED lighting that glows brighter, is safer and green friendly."
Light-emitting diodes have the ability to illuminate an area for long periods of time while costing less than traditional lighting. Once they reach the end of their lifespan they can be recycled.
When used properly they can use up to 90 percent less electricity, according to Gedaro.
Gedaro offers custom light designs in which she takes a different approach to every home. She will visit the home, gather feedback from the customer, measure what is to be lit and take into account the budget and deliver a plan to the customer.
A Deck the Lights basic design is kept simple and can incorporate items the owner has with the exception of the lighting. Installation can take three to six days, depending on the scope of the job.
Gedaro will program the lights, as well as install timers so the lights will automatically turn on and off.
Pricing includes brand new LED lights, timers, extension cords and the labor to install, as well as removal of the lights after the holidays. Repeat customers will only pay the labor to re-install the lights next year.
You can reach Wendy Gedaro of Deck the Lights at 727-457-0814
Scott E. Smith can be reached at 727-815-1063 or ssmith@suncoastnews.com.
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